AVN has relaunched its website and the result is impressive.Graphically, the site is less busy than it was before, and videos do not play automatically, which was a problem with the old design. A headline refreshes every few seconds accompanied by a larger, tabloid-style picture.
Without appearing like a gossip blog or a news aggregator, AVN balances what actual news there is in the adult business with arresting images. Read more after the gap.
"Let's face it," said Loup Perch-Tounge of Porn watchdog the Chatsworth Creampie Collective, "You can't make 'Boy Butter Posts Video to Youtube' look like news, so why pretend? The new site is eye-catching."
After years of delays, AVN has stepped up its design and looks competitive again.
The surprise redesign, coming a month after the relaunch of XBiz and 90 days after the groundbreaking and paradigm-shattering reimagining of GramPonante.com, has adult industry pundits pleasantly surprised.
"I had such low expectations that this is really a treat," said Turgid Video's Mango Ratpen who, like most members of the adult industry, reads AVN for mentions of his name. "It reminds me of the positive feeling I had when I watched 'Transformers' to get out of the rain and ended up enjoying it."
The redesign features a nostalgic Web 1.5 podcast by Paul Fishbein and even an Adultcon ad, heralding the industry giant's willingness to acknowledge its competition gracefully.
Previously: Gram Ponaante launches iLick; Erotica L.A. cancelled; XBiz relaunch: Something about Statue of Liberty, sperm
See also: AVN
posted by Gram the Man
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Monday, August 13, 2007 
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Tamzy said...
- Gram, maybe if you devoted your considerable talents to the forces of Good rather than to tearing down your old employer, maybe Gram Ponante Towers could refinish the helipad.
- Tuesday, August 14, 2007
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P. Weasels said...
- refinish the...? wait - Gram, do you have a wooden helipad?
- Thursday, August 16, 2007
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Gram the Man said...
- Yes, the Towers' helipad is the old parquet flooring from the Boston Garden.
- Thursday, August 16, 2007
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P. Weasels said...
- if i'd known that, i would have been flying down to visit in my autogiro much more often.
- Saturday, August 18, 2007
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